Academic Membership International Communication Association (ICA) Member Chinese Communication Association (CCA) Member National Communication Association (NCA) Visiting Scholar at Chinese university of Hong Kong Position Asian Journal of Business Research, Newly appointed journal associate editor in 2023 Yong Consumer, Editorial board, 2023 Global Media and China, Editorial board 2023 Research Associate,University of Malaya, 2023 Peer reviewer Journalism Practice (SSCI)Policy and Internet (SSCI)Digital Journalism (SSCI)Health Communication (SSCI)Global Media and China (ESCI SCOPUS )International Journal of Consumer Studies Frontiers in Psychology (SSCI)Communication and the Public (ESCI SCOPUS )Young Consumers (ESCI SCOPUS )Current Psychology (SSCI)Asian Journal of Business Research , (SCOPUS )International Communication Association (ICA) reviewerInternational Conference on Responsible Tourism and Hospitality 2022 (Ministry of Tourism, Sarawak) Conference session Chair,